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Phil Koopman

Recent Posts

Image: Eschenzweig, CC

Op-Ed: We’re Using The Wrong Tools To Educate Drivers About Vehicle Automation

By Phil Koopman | Dec 20, 2021 | No Comments
A recent J.D. Power study claimed that drivers had trouble differentiating between a “fully automated self driving vehicle” and advanced driver assistance technology. The only problem is that "self-driving vehicles" don't exist – and the terminology we most often use to talk about automated vehicle features is confusing to say the least. An AV expert weighs in on what to do about it.
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