Could Off-Peak “Bargain Fares” Bring More Revenue to Muni and BART?
| | 8 Comments
Could cheaper fares fill these seats? Flickr photo: 24thcentury The new head of the New York Metropolitan Transportation Authority, Jay Walder, is considering a novel approach to attracting more transit riders: lowering fares during off-peak hours. In an interview with the New York Times he outlined his ambition to get more out of a system […]